This is a quick summary of the analysis performed on the website. It highlights some of the issues noted on the website, the possible improvements and a rough estimate of the amount of time it would take to address them. I’ve also attached some lab test results at the end with some comments which we can further talk about when we get in touch.
Website
home | Canadian Artist Laurie Koss
| Problems | Possible Improvements | Outcome | Time Needed (hrs) | Impact | Notes |
|---|---|---|---|---|---|
| Images are decreasing the performance score for the website. | Load images in a more performance friendly way. | This will lead to a higher score and ranking by Google. | 4-6 | High | |
| Lack of enough content on the website. | Add more content to the website like blogs, descriptions, articles etc. | This will lead to an improvement in keyword ranking and overall search visibility. | Depends on how much time we want to spend on adding content. | High | |
| Some code is delaying the website from being loaded on time. | Load the code in a more non-blocking manner so the performance of the website improves. | Improved user experience and higher score. | 4-6 | High | |
| Missing H1 tags | Add H1 tags to the website where appropriate. This will help to highlight important topics. | Improved hierarchy of your content and making it easier for search engines to understand the structure of your pages. T | 1-2 | Medium | Added to: |
| Home | |||||
| Projects | |||||
| Awards | |||||
| About | |||||
| Exhibits | |||||
| Shop | |||||
| Paintings | |||||
| Missing meta tag | Add meta description tag | Better visibility to Google | 1-2 | Medium | |
| Missing Google Analytics | Add a script and setup google analytics to monitor SEO improvements and traffic | Increased visibility into user activities and engagement. | 4-6 | High | Integrated Google console with Google Analytics. |
| Remove inline styles | Move style to their own file and remove inline styles if any | Smaller file size that will lead to faster load times | 2-3 | Low |
Lab test results are a simulation of loading the webpage on a mobile device and a desktop computer, which provides a score based on how quickly the page loads and how efficiently it uses resources such as bandwidth and CPU time.
Google uses this score to determine the ranking of the website. The reason why this is important is because faster loading websites tend to rank higher in search results and attract more visitors. Additionally, faster websites provide a better user experience for visitors, which can lead to more engagement and conversions.
These result show the before state of the website. After the improvements are made, this will be used as a comparison to gauge the impact of improvements. We will be aiming to improve performance on mobile device which will lead to an overall improvement.
Mobile **
Before:
After:
